CS Sen. Mutahi Kagwe has said Kenya must urgently reposition its tea sector to withstand global shocks, citing the ripple effects of the Gulf conflict on exports as a clear signal to diversify markets and strengthen existing ones, particularly China.
Speaking during a high-level consultative meeting with the KTDA Holdings Limited and the Tea Board of Kenya, the CS emphasized that Kenya’s overreliance on traditional markets exposes farmers to unnecessary risks, noting that expanding market access and deepening trade relations would be critical in securing the sector’s future.
He mentioned an upcoming UK mission which would be strategic in reinforcing Kenya’s presence in its one of the largest export market, where KTDA tea is sold.
He noted that engagement with key industry players such as Lipton, alongside UK-based tea buying companies operating in Kenya, would be essential in safeguarding both large-scale and smallholder farmer interests.
The CS further called for fair and sustainable pricing for farmers, expressing concern over inconsistent purchase volumes by international buyers.
He urged for greater flexibility in sustainability certification frameworks, particularly the Rainforest Alliance standards, pointing out the imbalance where only about 8% of tea is exported to the UK while certification requirements currently cover nearly 100% of production.
On value addition, Kagwe stressed the importance of strengthening Kenya’s tea identity through geographical indication, branding, and packaging, insisting that the country must move away from exporting bulk tea that is repackaged and sold under foreign brands.
He said Kenya should instead export finished, branded products to retain value locally and create employment opportunities for the youth.
During the meeting, stakeholders also welcomed the new KTDA Chairperson Mr. Enos Njeru and Vice Chairperson Mr. Samson Mosonik, with the CS expressing confidence in their leadership in driving sector reforms.
The discussions was later joined by the new Kenya’s High Commissioner to the United Kingdom, H.E. Amb. Maurice Makoloo, who assured of his commitment to strengthening Kenya’s tea market share in the UK. He said the mission in London would support a targeted campaign to promote Kenyan tea as a distinct global brand and enhance trade partnerships.
